My So Charmed Life

So Charmed

Fashion Brilliance for Fall

08.27.12

Ahhh, Marc Jacobs. I love everything about this collection. The lean silhouettes with long slim-fitted coats and slender cropped cigarette pants work delightfully against the outsized Mad Hatter-meets-Mac Daddy hats. Hats AND chunky but feminine buckled shoes are whimsical, fantastical, while everything in between is infinitely wearable, even by Washington DC’s conservative standards. The staging and music… creepy/cool! Favorite collection for this fall, fashionistas. PS: Shout-out to Pam for sharing! And in case the embedded video doesn’t load for you: http://www.youtube.com/watch?v=ydtH4cfOEng

Beach Eye Candy

08.27.12

Rehoboth beach was lovely this year. The gray skies kept us from burning our skin, and allowed for loooooong days with feet in the sand and noses in books. These Seussian kites appeared at dusk in the evenings in front of our hotel.

Between us, 7 books were read in 6 days time. Record-breaking and so relaxing. Impressively, Molly made it through Truman Capote’s In Cold Blood in 3 days, and my favorite read was Citrus County by John Brandon, also a crime novel and a very gripping read.

At night the whole town is transformed, the garish lights, the noise of Funland, and the parade of humanity on the boardwalk.

Molly is on this ride, I am not!

We discussed riding this together… until Molly said: Mom, you know it goes backwards.

This made us laugh. A store riffing on the Hot Topic brand, but in such a lame way!

We gambled the nights away, winning tickets and cashing in for a giant stuffed giraffe and many other goodies.

Above, this year’s favorite photo, and one that really sums up the experience for me. Sweet as… well, the sign says it all.

No Regrets, Lots of Regretsy

08.03.12

I set up shop on Etsy in 2008, 4 years ago. Prior to that, I had been selling jewelry online at So Charmed for 7 years, opening the first incarnation of the site on my birthday, September 2001. For the first couple of years on Etsy my work made loads of treasuries and the coveted front page regularly. Sales were decent. Courtney Love discovered my work on Etsy, ordering enough jewelry in 2009 for me to consider myself “on the Love payroll” for several months. She was also sharing my work with some of her friends, such as Oliver Stone, and regaling me with stories of wearing her Robert Johnson pin in the recording studio for inspiration (she was working on her latest record at the time.)

All of this was wonderful. So wonderful in fact that I was inspired to open several additional shops, with breakout lines such as LaPatisserie (sweet little rings using cakes and vintage buttons).

And another shop, SewCharmed to sell vintage clothing and sewn items. There were at least 2 additional shops; a veritable Etsy empire, I thought.

For those of you who like numbers, all told, I made 500 sales +/- on Etsy in a 4-year period. Those numbers, however, are kind of meaningless in terms of how much income I realized via Etsy. It’s a much longer story for another time (or not), but suffice to say, that even at peak performance on Etsy–a few hundred sales per year, I was real real real glad I hadn’t quit my dayjob (despite Etsy’s then-constant promotion of just that very dream).

Etsy was brief for me. Around the time of my becoming rather discouraged with the site… decreased sales and an ever-growing presence of jewelry (when I checked this morning, there were 2,965,000+/- pieces listed on the site), with prices for jewelry lowering ridiculously (current average price of an Etsy sale: $15-$20 with 3.5% going to paypal and 3.5% to Etsy), with an insane number of resellers, ie, “handcrafters” selling cheap jewelry manufactured in factories (mostly China)… and a maddening number of copycat “artists” blatantly stealing every new idea that comes along, a site popped up on the internet humor scene to poke fun at all of this alleged glitter-huffing. Enter: Regretsy, where DIY meets WTF.

Somehow, I happened upon Regretsy from its very first post, and after overcoming my jealousy at not creating the site myself, I became one of its biggest fans. It is… hilarious. And mean. And hilarious. I exchanged a few emails with April Winchell, the cool, funnygirl founder of the site and was shortly after invited by her to create the divider page for the jewelry section of her upcoming book. Above is one of the images I created, below is the one she chose to publish. I was never sure if anyone got the little Jew joke I put in. I thought April would love that.

Then, with my increasing Etsy discouragement, I refreshed the design and blog of my site, rethinking what I wanted to make (and sell), and determining that with the limited hours (fulltime job, parenting, family, etc) that I have to pursue personal creativity and art (as opposed to my client-centered professional design work), I just couldn’t bring myself to focus on listing amongst nearly 3 million pieces of cheap jewelry in the closed retail wholesale world of Etsy (you have to have an account to shop there).

And please, don’t get me wrong: there is some real, amazing talent over on Etsy a few people I’ve seen make sales in the thousands or tens of thousands… deservedly. There is fantastic original jewelry, and many other wonderful handmade goods from soap to clothing. For supplies and vintage… Etsy still rocks, bigtime. (BTW, all of Etsy’s top sellers sell jewelry supplies… duh!) I still love the idea of Etsy and I still wish all of the vendors nothing but success in their making and sales.

My Etsy shops are empty(ing), as are so many other sellers’. Because it costs nothing to have a shop on Etsy, I’m not going to officially close them down; it was a lot of work setting them up and they contain online histories of work, sales, purchases, and customers that I wouldn’t want to lose. I reserve my right to change my mind about Etsy, should the admins find ways to truly support the hardworking, orignal artists that are paying their bills. So, no regrets.

PS: So what is the answer to successfully selling handmade goods? Shows? Brick ‘n mortar boutiques? Other sites like Dawanda? A best friend on the Barney’s buyer team? Sorry, haven’t found the answer yet! Will keep ya posted!

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