Making Pretty Pictures
01.06.13
Making (and attempting to sell) wearable art is an incredibly multi-faceted endeavor. From the creative aspects of designing work that meets my vision to the artful execution of that work, to techy stuff like digital photography and building web pages, the skill-set required would seem daunting if I weren’t just smack in the midst of it daily.
Clothing is challenging to shoot and if there’s one thing to share with you, it’s this: Clothing photos are most effective when brought to life. I’m so lucky to have a beautiful muse living under my very roof.
Even in close-up to show detail, clothing is best photographed on a living being. The photo above was repinned quite a bit over on Pinterest.
I tend to prefer jewelry photos on a white seamless (just a large “press sheet” from my graphic design day job taped to the wall and draped down across a small table). Props can be an asset (or a terrible distraction); I choose mine pretty carefully. Just forget trying to photograph jewelry against black unless you have mad skills and a sophisticated set-up.
Vertical images can be a problem on Web sites, but occasionally it’s useful and fun to provide a wider context.
Once you’ve made something gorgeous and have set up a little photo area, remember that lighting really is everything. I shoot mostly in natural light, no flash, and unless I just can’t wait, in the morning when the sun is not shining into the studio and casting harsh, warm shadows. Correction (both lighting and color) is still always necessary in Photoshop. I prefer bright, cool whites and under the best circumstances in my decidedly unprofessional studio, I must color correct to minimize the warm yellow/red tones and I always must brighten and beef up contrast to get closer to the reality of the goods as they will be depicted onscreen. And it’s true what they say, monitors vary. Greatly. Mine is high end and callibrated but I actually have no idea what YOU are seeing.
Here is a very old thrifted hardback of A Christmas Memory by Truman Capote. A most beautiful story. When I saw this image in PhotoShop I decided I had to title the earrings Yonderways. Happy accident.
With necklaces and longer earrings, the challenge is to show the entire piece but also to capture some of the amazing work in the details. Nothing wrong with a little bead porn.
Then there’s textiles. Sigh. The Snow Dress is a LARGE object to show in very small Web images, so a range of shots is best, as above detailing the vintage lace and neon ribbon, and below in the glamourous model shot.
Photography is such a delight for me. Despite a lot of time studying the subject in college (pre digital, darkroom work, etc.), I still made/make a LOT of very bad photos in order to get to the better ones. The bottom line is this: I don’t believe you need a high-end camera (I use a relatively cheap, old Canon Powershot), nor is a fancy lighting booth required. You do need Photoshop and some basic skills there, so maybe that’s the stumbling block for so many people. Don’t fear the PhotoShop!
Thanks for reading this, and if you have any photography questions, please feel free to comment; I’ll try my best to help! I’ve thought about teaching a little seminar in my studio… maybe one day. Images by yours truly, model: Molly Bess, everything copyrighted but feel free to Pin!
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